Second anniversary

London Law Collective took its first steps two years ago this week.

Back then, we were mid pandemic and my husband, David Farquharson, and I with our dog, Lyra, decided to drive, in our Mini, from London to the Isle of Mull to stay in a remote, beautifully positioned and equipped hut (but no Wi-Fi/very limited mobile reception – possible error…).  

I can’t imagine that there have been many law firms that have been launched whilst sitting on the beach in Iona (the neighbouring Isle where we found the nearest passable mobile reception!) – what a special place, and I am delighted by what we have since achieved.  

I had envisaged building a firm that provided high quality, commercially focused legal advice for our innovative and creative clients, with a culture that is collaborative and caring, but also, in our small way, making a positive impact on the world around us – in my view, we have made great strides on the road to achieving this vision.  

However, none of this would have been possible without the team we have built and the support of our clients who put their faith in us. Thank you all for believing in and supporting us – we are very much looking forward to continuing to work with you to build on these foundations in the next year and beyond.

Jo Farquharson

CEO and Founder

“Jane Smith is exceptional, having a great blend of legal skills and commercial acumen as well as injecting a sense of fun into the business.”


Leader of dynamic teams and high-profile organisations. Formerly legal and governance head of the Lawn Tennis Association, and Executive Director of its related charity, The Tennis Foundation.

Plays a critical role as a trustee for a number of charities; West London Welcome that supports refugees and asylum seekers, and the LEO Academy Trust.

previous organisations

Tennis Foundation; Lawn Tennis Association; Herbert Smith Freehills


MSc in Leadership and Strategy (London Business School); Solicitor’s Practising Certificate (1999 – 2018); MA in Medieval History (King’s College, London); BA in Ancient History and Latin (Manchester University)